Technology, meets luxury. Luxury, meets incredible hair.
Cutting edge tech for all.
How can we offer cutting edge technology for 1/3 of the price? Simple. We created the science and technology ourselves. Which means you can enjoy a high-end product without the high-end price tag.
The fastest dryer on the planet
No more spending all morning blasting away at your hair with heat. Laifen Swift dries 5.5x faster than traditional dryers, so you can look great and get on with your day.
No frizz, no fuss
Negative Ion technology boosts the shine, smoothness, and overall health of your hair to reduce frizz and dryness, every time.